DETC 86th Annual Conference
April 15-17, 2012
The Wailea Beach Marriott Resort and Spa * Maui, Hawaii
The Real Impact of Program Integrity Regulations on Higher Education Marketing and Enrollment
Monday, April 16th *
2:15 - 3:00 p.m. * Maile/Haku Rooms
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Mr. Lute Atieh, American College of Technology
Mr. Martin Lind, Leads360
Every school that competes for students must be laser-focused on ensuring that only the right students attend their school. Any other approach could lead to retention or gainful employment issues. Given recent regulations, this is especially important in distance education which serves a more diverse range of students than in traditional institutions. This session will discuss new data on how regulations have actually impacted marketing and admissions in the months since they took effect. Attendees will leave this session with a better understanding of the true impact of recent regulations on private sector schools and implications for institutions moving forward. We’ll also share concrete examples of how technology can help monitor and ensure admissions compliance.
Download a copy of the presentation! (PDF)
Mr. Lute Atieh has served American College of Technology in various technical positions since 2001 and as the Director of Operations and Technology of ACOT since 2009. He began his technology career while still in high school. At age 14, he tutored private computer classes and repaired personal computers; and at 15 he wired and configured computer labs for a private college and built his first website. He continued developing websites for small businesses and community organizations until he entered college. Later in college, he assisted his father in launching American College of Technology. While in college, Mr. Atieh worked as a team leader for the Geek Squad of Best Buy. He also served as technical consultant for an investment banking company which focused on technology. Mr. Atieh performed start-up evaluations of firms utilizing new and innovative technology.
While at ACOT, Mr. Atieh has developed technology whereby ACOT deploys mobile platforms which allow students and faculty to utilize mobile devices for communication via voice, video, and chat. His educational background consists of technologically-oriented degrees and industry certifications from CompTia. Mr. Atieh currently is pursuing a secondary degree in Management Information Systems from an online university.
Mr. Martin Lind is the Education Vertical Manager at Leads360, where he oversees the product development and marketing for Leads360’s education-focused product line. Prior to joining Leads360, Mr. Lind was the director of product management at Blackboard Connect and also held manager-level positions at 20th Century Fox and eToys.com.
An in-demand speaker on higher education marketing trends and best practices, Mr. Lind has presented at national conferences such as Educomm, AACS, and the Jenzabar Annual Meeting. He is a published author with articles featured in University Business, BeautyLink and Government Technology Magazine. Mr. Lind holds a Masters of Public Administration from USC and a BA in political science and economics from the University of Pennsylvania.