DETC 85th Annual Conference
April 3-5, 2011
The Williamsburg Lodge * Williamsburg, VA
Web 201: Giving Your School Website a Makeover
Mr. Gordon Drummond, Sessions College for Professional Design
Tuesday, April 5th *
10:00 - 10:45 a.m. * Colony Rooms D&E
Evaluate this session!
Your school Web site has a simple, well-understood, and yet profoundly challenging job - attract and engage prospective students, showcase your programs, and facilitate admissions and enrollment. (What could go possibly go wrong, in 2011? As it turns out...) This session will cover some essential considerations for updating or revamping your school Web site. The presentation will discuss how the Sessions College team overhauled the sessions.edu site in six weeks, learning lessons along the way about how to use SEO (search engine optimization), Web analytics, information design, and lead capture tools to improve both Web site performance and the user experience. This session is suitable for anyone who secretly believes their school Web site could be improved.
Web 201: Giving Your School Website a Makeover (PDF)
Gordon Drummond is the President of Sessions College. His goal at Sessions College is provide the leadership for the school to achieve its education, operations, marketing, and student services goals. He is an editor and educator with more than 20 years of experience in instructional design. Prior to joining Sessions College, he worked as curriculum director at Kaplan Educational Centers, designing courses for K-12, pre-college, and graduate students.
Gordon began developing online education in 1999, working as the senior Knowledge Architect at Boston-based Learningbrands. He has presented seminars on online learning at Macworld, DETC, ANGEL Learning, CCA, Surtex conferences and has published in Distance Learning magazine. Since fall 2007, he has served on the Middle States Association Commission on Secondary Schools. Gordon earned an MA in English Literature from University of Edinburgh in Scotland.