DETC 85th Annual Conference
April 3-5, 2011
The Williamsburg Lodge * Williamsburg, VA
DETC's LinkedIn Marketing Group
A Roundtable Discussion
Presented by:
Mr. Ron Gregory, Gregory & Partners
Monday, April 4th *
1:30 - 2:15 p.m. and 2:30 - 3:15 p.m. * Allegheny Room A
Evaluate this session!
Mr. Ron Gregory, one of the managers of the LinkedIn DETC Marketing Professionals group, will be on-hand to lead a round-table discussion of the group, its purposes, and ways to get involved. This session will be a great opportunity to meet the other group members in person!
Roundtable Discussion Topics (PDF)
Whitepaper on Misrepresentation, authored by Michael Lambert (PDF)
SOC Principles and Criteria: Standards of Good Practice (PDF)
Proposed Changes to the DETC Business Standards (PDF)
Mr. Ron Gregory heads up Gregory & Partners, a consulting firm that focuses on distance-education schools and offers marketing and management consulting, predictive modeling and lead scoring, talent assessment, and executive search services. Over his dozen years in distance education, Ron has probably generated more enrollments than any other marketing professional in for-profit education—as VP-Marketing and then COO and Executive VP of International Correspondence Schools (now Penn Foster.)
After generating millions of leads and hundreds of thousands of enrollments, Ron was charged with responsibility for all marketing, operations, and education departments, and for the P&L of the $100M+ U.S. division. He left the company after it was acquired by Harcourt in 1997 to start an executive search firm. Ron was hired as VP-Marketing for PCDI in 2004 (now Ashworth College), where he increased marketing effectiveness with internet marketing, metrics and analytics, improved branding, an effective admissions center, and a stronger marketing staff.
After leaving Ashworth in 2007, Ron opened Gregory & Partners, which serves distance-education and campus-based client schools around the country. He holds a B.A. degree in mass communications and an MBA in marketing, both from the University of South Florida, Tampa. |
