DETC 84th Annual Conference
April 11-13, 2010
The L'Auberge Del Mar * Del Mar, CA
Ten Ways to Improve and Monitor
your Search Engine Optimization Campaigns
Presented by:
Mr. Steven Ganczaruk,
Marketing Manager,
Search Engine Optimization, Apollo Group
Monday, April 12th *
11:20 a.m. - Noon * Platinum Ballroom
Potential students today are innundated with options for pursuing their education at a distance, so making your Web site stand out is critically important. This session will highlight ten simple techniques you can implement on your Web site that will improve the visibility of your Web site by the search engines. Emphasis will also be given on how to analyze and troubleshoot search engine optimization (SEO) related issues.
Mr. Steven Ganczaruk has been managing Search Engine Optimization (SEO) campaigns for Apollo Group subsidies, including University of Phoenix, since 2007. He oversees general SEO strategies, technical issues, content creation, and link building.
Previously, he held positions with an e-learning company, VCampus, where he managed SEO and Search Engine Marketing campaigns, and as a merchandiser and copywriter for an electronics distributor. He holds a Bachelor of Science in Marketing from Arizona State University.
Ten Ways to Improve and Monitor your Search Engine Optimization Campaign
(Handouts, PDF)
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