DETC 84th Annual Conference
April 11-13, 2010
The L'Auberge Del Mar * Del Mar, CA
Research-Based Strategies
to Improve Yield for Online Programs
Presented by:
Mr. Andrew Gansler, President and Chief Operating Officer,
EducationDynamics, LLC
Monday, April 12th 1:30 - 2:15 p.m. and 2:30 - 3:15 p.m.
Platinum Ballroom
NOTE: This session is one of three that will be offered twice, as part of an afternoon of concurrent sessions.
What practices and approaches do prospective students find most compelling when choosing among potential schools? EducationDynamics’ "Prospective Student Enrollment Process Research"—the most comprehensive study of online higher education prospective students to date—was undertaken to determine student preferences and from those preferences help schools build effective response processes. In this presentation, Andrew Gansler will identify emerging preferences of online learners during the enrollment process; share practical best practices for effective communication with prospective students that result in increased yield; and provide examples of effective enrollment management tactics in practice.
Mr. Andrew Gansler is the President and Chief Operating Officer of EducationDynamics, LLC, higher education’s leading company for helping schools find, enroll, and retain students. Throughout his tenure at EducationDynamics, Mr. Gansler has provided advice and guidance to postsecondary higher education institutions in the areas of online marketing and recruiting strategies. He has been a featured speaker at a variety of education conferences and served as an advisor to the investment community, providing views on the current and future state of online higher education marketing. Mr. Gansler holds an MBA in Finance and Information Systems from New York University and a BS in Industrial Engineering from Lehigh University.
Meeting the Preferences of Prospective Students
(Handouts, PDF)
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