2011 DETC Fall Workshop
October 16-18, 2011
The Loews Vanderbilt Hotel * Nashville, TN
If Mobile is a Way of Life for Your Students, Shouldn’t it be Part of Yours Marketing Efforts?
Mr. Paul Reddy, Datamark
Monday, October 17 *
1:30 - 2:15 and 2:30 - 3:15 p.m.
Sarratt/Kissam Rooms (Mezzanine Level)
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During the past year, mobile has transformed from an opt-in to a more fully-formed dialog vehicle, as well as an important component of a school’s marketing mix to reach distance education students.
Schools need to plan their mobile strategy carefully—if it isn’t done right, they can face tremendous risk. This session will address what has been learned as schools embrace SMS text now, and what can go right and wrong with a school’s contact strategies. Topics of discussion will include:
- Core privacy and compliance standards
- Dialog plans, contact do’s and don’ts
- Uses of forms vs. keyword opt-ins
- Intersections with phone and email channels
- Back-end tracking and CRM uses
Learn more about the presenter, see their goals for the session, and download a copy of the session's handouts!
Datamark will help attendees understand the power of mobile communications. The company authored the white paper “Education Marketing in a Mobile World” and has continued to research and monitor the mobile space since hosting the successful “Rise of Mobile Communications and the Effect on Recruitment” panel at the 2010 APSCU Annual Convention.
Mr. Paul Reddy ensures that solution development, solution delivery, marketing, business development, client services and core analytic marketing capabilities all align to deliver unparalleled impact and value to Datamark’s clients. Prior to joining Datamark, Paul led the business development and client service teams at InsideTrack. Additionally, he is a co-founder of software-as-a-service provider Spoke Software, served as head of business/corporate development for PeoplePC, and was a Principal with management consultancy A.T. Kearney.
Paul graduated from Northwestern University with a Bachelor of Arts in Economics and Political Science, and earned his MBA from Stanford University’s Graduate School of Business.