DETC Fall Distance Education Workshop
October 3-5, 2010
The Brown Palace Hotel and Spa * Denvero, CO
Exceptional Student Services in Distance Education
Mr. Mark Slayton, Vice-President
of Customer Relationaship Management
Penn Foster Schools
Monday, October 4th * 10:00 - 10:45 a.m.
Evaluate this session!
Discover how Penn Foster’s transformation to a customer-centric institution fueled unprecedented growth made possible by focusing on student achievement. In this session you’ll learn about best practices you can employ to create exceptional student services for the distance learner. See results that clearly show the value of exceptional service and making every interaction count. You’ll also find out how exceeding, rather than meeting, student expectations creates promoters who will help build your brand.
Mark Slayton, Vice President of CRM, has more than 25 years' experience in Direct Response Marketing and Customer Relationship Management, having served International Correspondence Schools, Harcourt Inc., The Thomson Corporation and Penn Foster, in various roles including Manager of International Operations and Marketing Director. In Mark’s prior roles he was responsible for the development and execution of advertising and inquiry promotion campaigns in the US and abroad. He reengineered the Enrollment Management function in the U.S. and at International sites in Glasgow Scotland and Sydney Australia, and also led the development of B to B and B to C special services to third-party clients, including new business development, contact management solutions, inbound/outbound telemarketing, customer care and retention.
He has served as a speaker at numerous conferences, including the DETC, on the subject of Enrollment Management and Telemarketing. In his current role, Mark is responsible for CRM/Contact Center Operations, strategically blending telephonic/web communication channels to positively influence customer (student) experiences.
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