DETC Fall Workshop
October 18-20, 2009
The Naples Grande Beach Resort * Naples, FL
Marketing Panelist Circles:
Social Media Marketing
Monday, October 19th
2:30 - 3:30 p.m.
Mr. Joe Charlson is Senior Vice-President of Strategic Operations for Education Management Corporation. In this role, Joe oversees developing and driving growth strategies for EDMC, new school start-up operations, joint business planning with strategic marketing partners, Public Relations, Institutional Effectiveness and Market Research. Previously, Joe served as EDMC’s Chief Marketing Officer, and prior to that served as SVP of Strategic Marketing.
Previously Joe co-led Target’s retail pharmacy business, and assisted companies in business transformations and in the development of growth strategies as a management consultant with McKinsey & Company. Earlier in his career, Joe held various product development, marketing, and sales roles in entrepreneurial companies in the computer software, hardware and building-products industries. Joe holds an MBA from Harvard Business School, a Master of Science degree from MIT, and a Bachelor of Science degree from Brown University. Joe resides in Pittsburgh, PA with his wife and three children and enjoys playing ice hockey, running and biking.
Social Media in Higher Education (Handouts, PDF)
Social Media in Higher Education (Power Point)