DETC Fall Workshop
October 18-20, 2009
The Naples Grande Beach Resort * Naples, FL
Internet Marketing for DETC Institutions:
A Panel Presentation
Monday, October 19th
1:30 - 2:15 p.m.
In the recent Survey of DETC Institutions done by Gregory & Partners, search engine optimization and search engine marketing were the top two most efficient media used by respondents, but these complex methods of generating enrollments are not well understood. This panel discussion will expand attendees' knowledge of these critical areas of marketing by putting them face-to-face with industry experts.
Pay attention and prepare your questions during the marketing panel, because when it concludes breakout groups will get the chance for focused, round-table discussions with the panelists. Check the group letter on your badge, and when the marketing panel concludes head to the corresponding breakout room listed below. Marketing panelists will rotate between rooms, spending 20 minutes with each group.
Mr. Ron Gregory, President of Gregory & Partners, will moderate the Panel. Each panelist’s biographical information and handouts can be found on their Panelist Circles page by clicking the links below.
Mr. Steven Ganczaruk, Marketing Manager,
Search Engine Optimization, Apollo Group
Mr. Christopher Fong, Education Industry,
North America Sales Organization, Google, Inc.
Mr. Joe Charlson, Senior Vice President, Strategic Operations, Education Management LLC