DETC Fall Workshop
October 18-20, 2009
The Naples Grande Beach Resort * Naples, FL
Up the Odds when Gambling with Leads
Tuesday, October 20th
11:00 - 11:45 a.m.
As the stakes continue to rise with lead generation, schools are turning to technology and analytics to deal themselves a winning hand. Learn how modeling and scoring leads, using regression analysis and other techniques, makes optimizing your conversion and lowering costs a good bet.
During his 25 years in the direct marketing field, Mr. Ron Gregory has introduced dozens of cutting-edge marketing solutions. During his 15 years in the distance-education field, most were spent on the client side—first as VP-Marketing, then International Managing Director, and Chief Operating Officer of International Correspondence Schools (now Penn Foster Schools), and then VP-Marketing of PCDI (now Ashworth College). Ron has presented game-changing solutions, ranging from call center innovations to Lead Modeling and Scoring, into every distance-education school with which he has worked. Since leaving Ashworth in 2007, Ron and his consulting firm, Gregory & Partners, have developed a reputation for smart, thoughtful answers to marketing and operational issues for clients across the country. Ron earned a BA in Mass Communications and an MBA in Marketing, both from the University of South Florida, Tampa.
Up the Odds When Gambling with Leads (Handouts, PDF)
Up the Odds When Gambling with Leads (Power Point)