DETC Fall Workshop
October 18-20, 2009
The Naples Grande Beach Resort * Naples, FL
Online Learners Have Spoken:
Five Strategies to Improve Enrollment Yield
Tuesday, October 20th
2:30 -3:15 p.m.
Prospective online learners are now bombarded with a multitude of online education options. Understanding the latest in online learner preferences can help schools effectively qualify students, match them with appropriate programs of study, narrow the field of schools in the prospect’s consideration set and secure more enrollments. Based on the findings of the most comprehensive study of online higher education prospects to date, and the results of an eLearners.com ‘secret shopping‘ report among online education programs, this presentation is comprised of profound directives for higher education marketers charged with attracting and enrolling online learners in the critical window of communication between initial inquiry and application.
About the Presenter:
Mr. Andrew Gansler is the President of the Prospecting Services Division of EducationDynamics, LLC, providers of eLearners.com, the leading Web site for connecting learners to online education and other distance learning resources. Throughout his tenure at EducationDynamics, Mr. Gansler has provided advice and guidance to postsecondary higher education institutions in the areas of online marketing and recruiting strategies.
He has been a featured speaker at a variety of education conferences and served as an advisor to the investment community, providing views on the current and future state of online higher education marketing. Mr. Gansler holds an MBA in Finance and Information Systems from New York University and a BS in Industrial Engineering from Lehigh University.