DETC Fall Workshop
October 18-20, 2009
The Naples Grande Beach Resort * Naples, FL
Monetize the Hidden Value in eBooks
Tuesday, October 20th
1:30 - 2:15 p.m.
eBooks and other digital learning assets provide institutions and their students many benefits. Learn how your students can pay lower course material fees, have access to more materials and gain increased utility for searches, highlights, notations and sharing. In addition, find out how institutions experience streamlined processes and new efficiencies, offer improved learning environments and can realize new course material capabilities. eBooks also offer institutions an opportunity to create a new revenue source by rethinking the fee structure for course materials. Institutions can generate a steady profit while reducing course material costs to students and providing them unlimited access to a library of eBooks.
Mr. Isaac C. Mowder joined ED MAP in September 2007. As vice president of marketing, he is responsible for all elements of the company’s marketing, specifically providing oversight for the company’s brand development, communications, strategic partnerships, publisher relationships and product development. For more than 10 years, Mr. Mowder has developed products, services and operational processes within the distance learning industry. With a focus on leveraging technology and digital materials, he has lead initiatives within higher education, K-12, corporate training and the professional development sectors, which combined with his various roles as buyer, seller and student have provided him a broad perspective of the industry. Isaac earned a bachelor’s degree in business administration from West Virginia University, and an MBA from the University of Phoenix.
Monetize the Hidden Value in eBooks (Handouts, PDF)
Monetize the Hidden Value in eBooks (Power Point)
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